As a part of a branding class, in my third year in HIT, I was asked to Invent a new candy and design the brand logo and graphic language. 

The idea behind the brand is: We are all women, we all have PMS, cramps, crave for chocolate, And there’s nothing to be ashamed about. "KeepCalm" is special chocolate for women, designed to calm and relieve PMS with the addition of natural healing Ingredients.

©2020 by Lior Goldenberg.
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