As a part of a branding class, in my third year in HIT, I was asked to choose a Brand and make an extension for it Based on the brand's story and values.


Goldstar Crunch is a new nuts product I extended for Goldstar, relying on their values of manliness, Israelism, and manhood. Because Every football night must be equipped with beer and nuts. Every kind of nut represents a different type of an Israeli man.